Deal Structuring & Contracts

A Contract Addendum is a formal add-on that changes or extends an existing signed agreement without rewriting the whole contract. It is the correct instrument for adjusting a rate, adding a geo, or extending a term mid-…

A Deal Desk is the internal broker function or process that reviews and approves non-standard partnership deals before they are signed. It checks that a custom rate is profitable, compliant and within risk limits.

A Deal Memo is a short, often non-binding note that captures the headline terms of a partnership before the full legal paperwork is drafted. It records who the parties are, the commercial model and the key numbers so bo…

An Insertion Order is the binding order document a broker and a media partner sign before a paid campaign goes live. It locks the commercial terms in writing: the payout model (CPA, CPL, RevShare or hybrid), the rates, …

A Letter of Intent is a short document in which two parties formally state their intention to enter a partnership, signalling seriousness before the binding contracts are negotiated. It outlines the broad shape of the i…

A Master Service Agreement is the umbrella contract that governs the whole ongoing relationship between a broker and a partner. It sets the legal terms once, so that each new campaign can be added as a lightweight Inser…

A Non-Disclosure Agreement is a contract that legally binds the parties to keep shared information confidential. In partnerships it protects sensitive commercial data such as negotiated CPA rates, client volumes, and th…

A Rate Card is the broker's published schedule of standard partner payouts, broken down by model and by geo tier. It states the baseline CPA, CPL and revenue-share figures a partner can expect before any custom negotiat…

A Statement of Work is the document that defines the specific deliverables, scope and timeline of a defined engagement, such as a content-production or co-marketing project. It answers exactly what will be produced, by …

A Term Sheet is a structured summary of the proposed commercial and legal terms of a partnership, used as the working document during negotiation. It lays out the payout structure, tiers, exclusivity, term length and te…