Latest Publications
Challenge-Fee CPA: Why Prop Affiliate Economics Are a Different Game
Challenge-fee CPA pays you on a purchase that a large share of buyers eventually get refunded. Here's how the trigger, the clawback, and the hold period actually work.
Challenge Pass Rates and Refund Models: What Really Drives Conversions
Pass rates and refund policies are the two most misused metrics in prop-firm marketing. Here's how to read them accurately before you promote a firm.
One-Step vs Two-Step vs Instant Funding: Which Model Converts Your Audience
A breakdown of how one-step, two-step, and instant-funding prop firm models differ in fees, drawdown rules, and payouts — and which one actually converts your traffic.
How to Choose a Prop Firm Affiliate Program: The IB's Complete Guide
A decision framework for IBs and affiliates weighing prop-firm partners: how the challenge-fee economics work, what to vet, and the red flags that end partnerships.
Vetting a Crypto Exchange for Solvency and Payout Risk (Post-FTX Lessons)
A practical, post-FTX framework for checking whether a crypto exchange is financially sound enough to trust with your audience and your commission payouts.
Spot vs Futures Exchange Affiliate Programs: Which Pays Better?
Spot and futures crypto affiliate programs price commissions very differently — here is how to model which one actually pays more for your specific audience.
Lifetime Fee Share vs One-Time Bounty: The Crypto Affiliate Dilemma
A worked breakeven model and vetting checklist to help crypto affiliates decide between a one-time bounty and lifetime trading-fee revenue share.
Referral Tiers: How Trading Volume Unlocks Higher Crypto Commissions
Crypto exchanges tier affiliate commissions by referred trading volume, not signup count. Here's how the gating mechanics work and how to read a rate card correctly.
KYC, Geo-Restrictions, and Banned Regions: How They Kill Crypto Referrals
KYC verification and geo-restrictions are the two silent filters that decide whether a crypto exchange referral ever converts into a paid commission.
Choosing an Exchange With Fast, Reliable Crypto Payouts
A practical framework for verifying whether a crypto exchange actually pays affiliate commissions on time, including the checklist to run before you commit traffic.
Trading-Fee Share vs CPA vs Sub-Affiliate: Crypto Commission Models Compared
A breakdown of the three ways crypto exchanges pay affiliates - trading-fee revenue share, CPA, and sub-affiliate overrides - and how to pick the right one for your traffic.
How to Choose a Crypto Exchange Affiliate Program: The Complete IB Guide
A decision-oriented guide for IBs and affiliates: the commission models crypto exchanges offer, the criteria that predict real earnings, and how to vet solvency, payouts, and geo-restrictions before you commit traffic.