You negotiated a RevShare deal at 30% of spread, or a CPA deal at $600 per qualified trader, and the number felt fair when you signed. Three months later your payout report shows a fraction of what the math promised. Nothing was stolen. The deal has a baseline or a net-deposit clause buried in section 4, and it quietly redraws which clients, which volume, and which deposits actually count toward your commission. Most IBs never read that clause until the shortfall shows up.
This article explains what baseline and net-deposit models actually do to your payout, how to read the clauses before you sign, and how to model your real earnings instead of the headline rate.
What a baseline clause actually is
A baseline CPA is a floor the broker sets on a client's deposit or trading activity before that client counts toward your commission at all. It is not a minimum deposit disclosure for the client — it is a qualification gate for you, the IB. Below the baseline, the client exists in the broker's system, may even trade, and generates zero commission for you.
Baselines show up in two forms:
- Deposit baseline — the client must cross a cumulative deposit threshold (for example, $250 or $500) before the CPA fires or the RevShare clock starts.
- Activity baseline — the client must generate a minimum number of lots, round-turns, or trading days within a set window, independent of deposit size.
Net-deposit models: why gross deposits lie
A net deposits model calculates your commission base as deposits minus withdrawals, sometimes also minus negative-balance write-offs, over a rolling or monthly window. On paper this sounds reasonable — the broker is only paying you on money that actually stayed in the account. In practice it means:
- A client who deposits $2,000 and withdraws $1,800 the same week nets to $200, not $2,000, for commission purposes — even though the gross deposit crossed any CPA threshold you were quoted.
- A client who deposits, loses the account to a margin call, and re-deposits may show large gross deposit numbers with a near-zero net figure, because the broker nets across the whole relationship, not per deposit event.
- Refunds and chargebacks (common with card deposits) subtract from net deposits the same way a withdrawal does, sometimes with a delay of 30-60 days that lands in a different reporting period than the original deposit.
How baseline and net-deposit clauses interact with your commission model
These clauses do not replace CPA, RevShare, or hybrid structures — they sit underneath them as qualification and calculation rules. If you haven't compared the base models yet, start with CPA vs RevShare vs Hybrid: The Complete IB Commission Model Guide, then come back here for the fine print that changes what those models actually pay.
| Clause type | What it gates | Typical effect on payout | Where it usually appears |
|---|---|---|---|
| Deposit baseline | Whether a client counts at all | Filters out small/casual depositors entirely | CPA and hybrid deals |
| Activity baseline | Whether a client counts at all | Filters out deposit-only, non-trading clients | CPA and lot-rebate deals |
| Net-deposit calculation | How much of a counted client's deposit is commissionable | Reduces the commissionable amount, sometimes to zero | RevShare and CPA-on-deposit hybrids |
| Rolling-window netting | Which time period a deposit/withdrawal is attributed to | Can move a client's contribution into a lower-paying period or erase it | Monthly-settled programs |
Worked example: the same 40 referrals, three different payouts
Assume you refer 40 clients in a month to a broker offering $500 CPA per qualified trader, with a $300 deposit baseline and a rolling 30-day net-deposit calculation.
- Contract A (no baseline, gross deposits): All clients who deposit anything and trade the minimum lot count qualify. Say 28 qualify. Payout: 28 × $500 = $14,000.
- Contract B (same terms, $300 deposit baseline added): Of the 28 who would have qualified, 9 deposited between $100-$299 and never crossed the baseline. Payout: 19 × $500 = $9,500 — a 32% cut with identical referral quality.
- Contract C (same $300 baseline, net-deposit calculation): Of the 19 who cross the baseline, 4 withdrew enough within the 30-day window that their net deposit fell back under $300. Payout: 15 × $500 = $7,500 — a 46% cut from Contract A on the exact same traffic.
How to vet a deal before you sign
- Ask for the exact baseline figure in the currency the client deposits in, not a vague "reasonable minimum." Get it in the signed agreement, not a sales email.
- Ask whether the baseline is per-client or per-cohort. A per-cohort baseline (average deposit across your referrals must exceed a threshold) can disqualify your whole batch over a few weak leads.
- Ask for the net-deposit calculation window — lifetime, monthly, or rolling — and whether refunds/chargebacks count as withdrawals.
- Check for retroactive disqualification. Some contracts let a client who later withdraws below baseline claw back a commission already paid; this overlaps with negative carryover and clawback clauses, and the two combined can turn a paid month into a net debt.
- Compare against your own qualified trader definition. If the broker's baseline is stricter than what you'd consider a "real" trader, your effective CPA is lower than the headline rate no matter what number is printed on the rate card.
- Model your break-even acquisition cost against the net payout, not the gross rate card — your marketing spend has to clear the baseline-adjusted number, not the advertised one.
Mistakes IBs make with baseline and net-deposit deals
- Comparing headline CPA/RevShare rates across brokers without checking the baseline. A $600 CPA with a $500 baseline can pay less than a $400 CPA with no baseline, depending on your traffic's average deposit size.
- Assuming "net deposits" means the same thing everywhere. It doesn't — always confirm the calculation window and whether it's per-client or aggregated.
- Not tracking withdrawal timing. If you don't know when your referred clients withdraw, you can't predict which ones will fall under a net-deposit floor before the reporting cutoff.
- Signing on a verbal explanation of the baseline. Get the number and the formula in the written agreement; a friendly affiliate manager's word is not enforceable.
- Treating an under-baseline client as a pure marketing loss. A pattern of clients falling just under baseline is leverage — it may justify a lower baseline or a hybrid structure instead of walking away.
Comparing terms across brokers
Baseline and net-deposit clauses rarely appear in a broker's public rate card — they live in the signed IB agreement, and they vary by desk, region, and sometimes by individual manager. Before committing volume to any one program, use Revenika's Partner Glossary to build a precise vocabulary for the clauses you're being offered, so you can ask affiliate managers specific, comparable questions across multiple brokers rather than negotiating each deal from scratch.
Frequently Asked Questions
Is a deposit baseline the same as a minimum deposit requirement?
No. A minimum deposit requirement is what the broker asks the client to deposit to open or fund an account. A deposit baseline is a separate, often higher, threshold the client's deposit must cross before you earn a commission on that client. A client can satisfy the broker's minimum deposit and still fail your baseline.
Can a broker change the baseline or net-deposit formula after I've already generated volume?
Contractually, most IB agreements reserve the right to amend commercial terms with notice — read the amendment clause specifically. This is why the current baseline in writing matters less than knowing how much notice you get before it changes, and whether already-referred clients are grandfathered under the old terms.
Does a net-deposit calculation apply to RevShare as well as CPA?
Yes, though it shows up differently. In a RevShare deal, net-deposit clauses more often gate the initial qualification of a client as commissionable, while the ongoing RevShare itself is usually calculated on trading activity (spread or markup) rather than deposit balance. Always ask whether netting affects qualification only, ongoing revenue, or both.
How do I estimate the real-world impact of a baseline before I commit traffic?
Pull your historical average deposit size and withdrawal timing from a program you already run, and apply the proposed baseline and netting window to that data as a simulation. If you don't have historical data yet, ask the broker for anonymized cohort statistics on what percentage of their typical referred clients clear a given baseline — a broker confident in its baseline should be willing to share this.
Are baseline and net-deposit clauses more common in certain markets?
They appear across forex, crypto, and prop-firm affiliate programs, but the mechanics differ: forex and crypto programs commonly use deposit or activity baselines tied to spread/markup revenue, while prop-firm affiliate programs more often gate on evaluation-fee net-of-refund rather than deposit netting, since many prop clients never make a traditional trading deposit at all.
Conclusion
A baseline or net-deposit clause is not a red flag by itself — brokers use both to filter low-value traffic and protect their own margins, and a reasonable baseline can even discourage fraudulent sign-ups that would never have paid out anyway. The problem is signing without knowing the number. Once you know the exact baseline figure, the net-deposit calculation window, and how the two interact with your CPA or RevShare structure, you can model your real payout instead of your headline rate — and negotiate from a position that most IBs never reach.
For further reading on how regulators frame deposit and withdrawal handling in retail trading accounts, see the FCA's client money rules and ASIC's guidance on CFD issuer obligations, both of which touch on the deposit and withdrawal mechanics that baseline and net-deposit clauses are built on top of.
Discussions 0
Leave a comment