Also known as: Tracking QA, Pixel Testing, Link Testing
Link & Pixel QA is the quality-assurance step of testing that tracking links redirect correctly and that conversion pixels or postbacks fire and report accurately before and during a campaign. It confirms the measurement plumbing actually works.
Link and pixel QA is the deliberate act of proving the measurement chain works before and during a campaign. The partner clicks their own tracking link, completes a real test action (registration or funded deposit) through the full funnel, and then checks that the conversion surfaces in both their own tracker and the broker's reporting panel, carrying the correct sub-ID and parameters. A mismatch between the two sides flags a QA failure to fix before any scaling.
Because tracking is fragile, QA cannot be a one-time launch task. Brokers migrate between affiliate platforms, change postback endpoints, or update pixel logic, and any of these can silently stop conversions recording mid-campaign. A partner who re-runs QA on a schedule catches a dead postback within hours instead of losing a week of commission before noticing the reported numbers went flat.
Follow your own link and confirm it redirects to the correct destination.
Run a real registration or deposit through the entire funnel.
Confirm the conversion appears in your tracker with the right sub-ID and parameters.
Verify the same conversion shows in the broker's report and the two sides match.
Resolve broken links or missing parameters before scaling spend.
Repeat QA periodically to catch mid-campaign postback or platform changes.
Why it matters for partnership: Every unpaid conversion in performance marketing traces back to broken tracking. Regular QA is how a partner guarantees that the traffic they pay for is being counted, and how they catch a silently failed postback before a week of commission is lost.
An affiliate clicks their own tracking link, completes a test registration, and confirms the conversion appears in both their tracker and the broker's panel with the correct sub-ID. A mismatch would flag a QA failure to fix before scaling.
Re-run link and pixel QA periodically, not just at launch; brokers change platforms and postback endpoints, and tracking silently breaks.
QA-ing only once at launch and never re-testing, so a mid-campaign postback change quietly stops recording conversions.
Run a real test conversion through the funnel and confirm it appears, with correct parameters, in both your tracker and the broker's report.