Ad Operations & Trafficking

Ad Trafficking is the operational work of loading a campaign into an ad platform ready to run: uploading creatives, setting targeting and budgets, wiring up the tracking links and pixels, and scheduling the flight. It i…

Creative Rotation is the practice of cycling multiple ad creatives through a campaign and periodically refreshing them, rather than running one static ad indefinitely. It tests which creatives perform and counters audie…

A Daily Cap limits how much a campaign can spend or how many conversions it can generate per day, while Pacing controls how evenly that budget is spent across the day. Together they govern the rate at which a campaign b…

A Go-Live Checklist is the standard list of items verified before a campaign is switched live: tracking link correct, pixel/postback firing, creatives approved, targeting set, budget and caps configured, and compliance …

Link & Pixel QA is the quality-assurance step of testing that tracking links redirect correctly and that conversion pixels or postbacks fire and report accurately before and during a campaign. It confirms the measuremen…

A Product Feed is a structured, machine-readable file (often XML, JSON or CSV) that supplies up-to-date data for many items at once, such as a list of brokers with their spreads, bonuses and ratings. Comparison and revi…

A Service Level Agreement is the part of a partnership contract that sets measurable performance commitments, such as how fast the broker pays, how quickly the affiliate manager responds, or the guaranteed uptime of tra…

A Sub-ID is a custom parameter appended to a tracking link that labels the exact source, placement or creative behind each click. Passed through to the broker and back on the postback, it lets a partner slice performanc…

Whitelisting and blacklisting are the practice of restricting a campaign to only proven-good traffic sources (the whitelist) or explicitly blocking known-bad ones (the blacklist). They are the core levers for controllin…