Performance media

Ad copy is the persuasive written text inside an advertisement, landing page, or marketing email that pushes a reader toward a single action. Its job is to grab attention, communicate a clear benefit, answer objections,…

Ad creative is the visual and audio content of an advertisement — the static banner, short-form video, animation, carousel, or voiceover that stops a user mid-scroll. It is the part of the ad the audience sees and hears…

An ad network is a platform that connects advertisers who want to buy ad space with publishers — websites, apps, and social feeds — that have space to sell. It aggregates huge amounts of inventory and lets marketers buy…

Ad placement is the specific location where an advertisement appears on a platform. On Meta, placements include the Facebook feed, Instagram Reels, Stories, the right-hand column, and the Audience Network; on YouTube th…

Ad Spend is the total amount of money an affiliate, Introducing Broker (IB), or broker pays to advertising channels over a defined period to display campaigns and drive traffic to their trading funnels. It is the raw me…

An Affiliate Network is an intermediary platform that connects many advertisers (brokers) with many publishers (affiliates) in one place. It provides a shared hub where affiliates discover broker offers, generate tracki…

Behavioral Targeting is an ad-targeting method that serves ads based on a user's past digital actions — pages visited, videos watched, searches run, links clicked — rather than static demographics alone. It uses observe…

A Bidding Strategy is the rule set that governs how an ad platform spends your budget inside real-time auctions. It tells the algorithm what to optimize for — the lowest cost-per-click, the most conversions, or a specif…

A boosted post is the simplest form of social media advertising: you pay a platform such as Facebook, Instagram, or TikTok to push an existing organic post into the feeds of people who do not already follow you. You sta…

Brand bidding is a paid-search tactic where an advertiser buys ads against the trademarked brand name of a specific broker, such as bidding on "BrokerX review," "BrokerX login," or "BrokerX bonus," to intercept high-int…

Broad match is a keyword-matching setting in search advertising that lets your ad show not only for your exact keyword but also for variations, synonyms, misspellings, and related concepts the platform's algorithm judge…

A CPA network is a specialized platform that sits between brokers and affiliates, aggregating many Cost Per Action offers in one place, supplying tracking software, and paying affiliates a flat fee each time a referred …

A Call Center Affiliate is a partner that runs a structured telesales operation, using teams of agents to phone leads and persuade them to open and fund a trading account with a specific broker. Compensation comes throu…

Contextual Targeting is an advertising method that places ads based on the subject of the page they appear on rather than on the individual viewing it. The ad network reads the page's content and keywords, then serves a…

Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks its ad, regardless of what the user does next. It is the core pricing unit of search and paid-social advertising, calculated as total ad spen…

Cost Per Engagement (CPE) is an ad pricing model where the advertiser pays only when a user actively interacts with the ad rather than merely seeing it. Engagement is defined broadly: a like, comment, share, video view,…

Cost Per Mille (CPM) is the price an advertiser pays for one thousand impressions of an ad, regardless of clicks or engagement. "Mille" is Latin for thousand. It measures the cost of reach and attention, not of action, …

Cost Per View (CPV) is a video advertising pricing model where the advertiser pays only when a user watches the ad for a defined duration or interacts with it. On YouTube, a billable view is typically 30 seconds of watc…

A Custom Audience is a targeting option built from a business's own first-party data — customer emails, phone numbers, or website-pixel visitors — that lets an advertiser show ads exclusively to people it already knows.…

A Direct Advertiser is the brand that owns the product and runs its partnership or advertising program in-house, with no third-party network sitting between it and its partners. In retail brokerage, the Direct Advertise…

Display advertising is a form of visual digital marketing that places graphical ads—static banners, animated images, HTML5 units, or rich media—on third-party websites, forums, and apps inside an ad network's inventory.…

Exact match is a search-advertising keyword match type that shows your ad only when a query matches your keyword or its very close variants. If you bid on the exact-match keyword for "open forex account," your ad fires …

Frequency capping is an advertising control that limits how many times the same user sees a given ad within a set window—for example, no more than three impressions per person per day. It sits at the campaign or ad-set …

Incentive traffic is made up of visitors who are explicitly offered a reward—cash, rebates, gift cards, gifts, or premium access—in return for completing a specific action such as registering or funding an account. In t…

A lookalike audience is a targeting segment an ad platform builds by finding new users whose traits and behavior statistically resemble a source list of your existing customers. You supply the seed (converted traders); …

Media buying is the practice of purchasing advertising inventory — space or time across websites, apps, search, and social — to put a promotion in front of a target audience. For an IB or affiliate, it means buying the …

Native advertising is paid placement designed to match the look, tone, and function of the platform it appears on, so it reads as part of the content rather than an obvious ad. For a Forex affiliate, a native unit might…

A negative keyword is a word or phrase you add to a search campaign to stop your ad from showing when a user's query contains it. It is a subtractive filter: instead of choosing who sees your ad, it defines who should n…

Non-incentive traffic is website visitors who click an affiliate link and open a live trading account because they genuinely want to trade — not because they were paid, rebated, or bonused to sign up. The registration i…

Outbound marketing is a push approach in which a business or affiliate proactively sends its message to an audience that did not request it. For Forex IBs, that means cold email, cold calling, display and native ad buys…

Paid reach is the audience that sees your marketing because you paid an ad platform to place it in front of them, as opposed to organic reach earned through SEO, referrals, or an existing following. For Forex IBs and af…

Pay Per Click (PPC) is a digital advertising model in which the advertiser pays a fee each time an ad is clicked, rather than paying for the ad to be shown. For Forex affiliates it is the main way to buy traffic on sear…

A Pay-Per-Click affiliate is a performance marketer whose main traffic strategy is paid search. Rather than earning free traffic through blogging or social reach, they spend their own capital buying targeted search term…

Phrase match is a keyword match type in paid search that shows your ad when a user's query includes the meaning of your keyword phrase, typically with words before or after it. It sits between the tight control of exact…

Pop-under traffic is a display advertising format where a new browser window or tab opens behind the user's active window, triggered by a click anywhere on the publisher's page. The user sees the advertiser's landing pa…

Programmatic advertising is the automated, software-driven buying and selling of digital ad inventory, most of it decided in real time through auctions that resolve in under 100 milliseconds. Instead of manually negotia…

Push notification traffic is a paid advertising channel that delivers short, clickable messages to a user's desktop or mobile screen even when they are not actively browsing. In affiliate marketing, media buyers purchas…

Quality Score is a diagnostic 1-to-10 rating that Google Ads (and similar engines) assigns to each keyword to estimate how relevant and useful your ad, keyword, and landing page are to the person searching. A higher sco…

Real-Time Bidding (RTB) is the automated, per-impression auction at the heart of programmatic advertising, in which the right to show a single ad to a single user is bought and sold in the milliseconds a webpage or app …

Retargeting is a paid-media tactic that re-shows ads to people who already visited your site or engaged with your content but left without converting. Instead of chasing strangers, you spend on warm prospects who have s…

Return on Ad Spend (ROAS) measures the gross revenue a campaign generates for every dollar spent on advertising. Expressed as a ratio or percentage, it is the core efficiency metric a media buyer uses to decide whether …

Revenue Per Mille (RPM) is the estimated revenue a publisher or affiliate earns for every 1,000 impressions of an ad unit, page, or video. It is a yield metric: it tells you how efficiently your traffic converts into mo…

Search advertising is a paid-marketing method that places ads on search engine results pages (SERPs) in response to a user's query. Advertisers bid on keywords, and their ad appears above or beside the organic results w…

Target CPA is an automated ("smart") bidding strategy in which you tell an ad platform the average cost you are willing to pay per conversion, and its machine-learning model sets each auction bid to win as many conversi…

Traffic arbitrage is the practice of buying web traffic cheaply from one source and monetising it at a higher rate elsewhere, keeping the difference (the "spread") as profit. The arbitrageur never builds an audience or …

A traffic source is the specific origin—platform, channel, or medium—that sends a visitor to your website, landing page, or broker affiliate link. In retail-brokerage marketing, the main sources are organic search, paid…

Video advertising is the practice of producing short promotional videos and paying to distribute them—on YouTube, social feeds, or within other apps and sites—to attract and convert an audience. In retail-brokerage mark…