Also known as: Push Ads, Web Push Traffic, Push Traffic
Push notification traffic is a paid advertising channel that delivers short, clickable messages to a user's desktop or mobile screen even when they are not actively browsing. In affiliate marketing, media buyers purchase push placements to alert opted-in users about Forex bonuses, market moves, or broker platforms, and pay per click or per thousand sends.
The format works because these users previously granted notification permission to a publisher, so delivery is guaranteed to the device and the ad looks like a native system alert. That visibility drives high click-through relative to banners, but intent is still modest: the user opted into notifications generally, not into your specific offer. Real, opted-in web-push differs from spammy in-page pushes, and the two vary a lot in quality.
For a Forex partner, push traffic excels at urgent, simple direct-response offers: a limited-time deposit bonus, a breaking-news signal, or a volatility alert. Because the message is roughly 40 to 60 characters plus a small image, it cannot sell complex platform features; it sells a single hook and a click. Costs are low, often USD 0.005 to USD 0.05 per click depending on geo, which lets affiliates create quick traffic spikes to their funnels.
Success hinges on creative testing, freshness of the subscriber base, and compliance. Overly aggressive or misleading messages get users to disable notifications and breach financial-promotion rules. Buyers rotate creatives, segment by geo and device, and filter for fresh subscribers because push list value decays as subscriptions age.
A publisher collects notification subscribers when visitors click "Allow" on a web-push prompt. Those subscriptions become inventory sold through push ad networks. An advertiser uploads a title, description, and icon or main image, sets geo, device, OS, and browser targeting, and pays per click or per thousand impressions.
When the campaign runs, the network sends the creative to matching subscribers' screens. Fresh subscribers, those who opted in recently, react far better than old ones, so buyers often target by subscription age. Every click is tracked by source and creative so the buyer can pause weak segments, rotate in new creatives to fight fatigue, and scale the combinations that deliver quality leads to the broker funnel.
Choose a push network and target geos, devices, and OS where your partner broker accepts clients.
Craft a 40-60 character title with one clear, compliant hook plus an attention-grabbing icon and image.
Where the network allows, favor recently opted-in subscribers, who convert better than aged lists.
Use a tracker so each click ties to a source ID and creative variant for optimization.
Refresh creatives to beat fatigue, blacklist weak sources, and increase budget on winning combinations.
Why it matters for partnership: Push traffic is highly visible and cheap, ideal for urgent, simple offers like limited-time bonuses or breaking-news signals. Affiliates get fast, low-cost funnel spikes, but only compliant, single-hook creatives convert without triggering opt-outs.
A Forex affiliate runs a RichAds push campaign in India and Nigeria with the creative "Gold is moving fast — trade the volatility." At a USD 0.012 average CPC and a USD 400 test budget, it drives 33,000 clicks to a bonus landing page and produces 210 broker registrations, which the IB then qualifies for a RevShare payout with the partner broker.
| Attribute | Push notification | Pop-under |
|---|---|---|
| User consent | Opted-in to notifications | None |
| Format | Short titled alert + icon | Full landing page |
| Best offer | Urgent single hook | Free-tool squeeze page |
| Pricing | CPC / CPM | CPM / CPV |
Rotate at least three creative variants per campaign and pause each the moment its click-through rate drops, because push audiences fatigue fast and stale creatives quietly waste budget.
Sending generic or overly aggressive messages makes users disable notifications from that network, shrinking the subscriber pool you and every other buyer depend on.
No. It suits simple, direct-response offers because a 40-60 character message cannot explain platform features. Use it to earn the click, then let the landing page do the selling.
It is usually bought per click, commonly between USD 0.005 and USD 0.05 depending on geo, device, and subscriber freshness, which makes it one of the cheaper paid channels.
Creative fatigue and aging subscriber lists are the usual causes. Rotate fresh creatives and target recently opted-in subscribers to keep click-through and conversion up.
It can be, but avoid guaranteed-profit, risk-free, or misleading urgency wording, which breaches both network policy and financial-promotion regulation. Serve only where your broker is licensed.
Web push goes to genuinely opted-in subscribers via the browser, while in-page push mimics that look inside a page without a real subscription and is generally lower quality.
Track every click by source ID, blacklist sources that generate clicks but no registrations, and scale only the source-and-creative combinations that produce qualified leads.