Infra & trading tech

API (Application Programming Interface) Integration is the connection between a broker's platform or CRM and your own external software, letting the two systems exchange data automatically instead of by manual export. F…

An API Key is a unique secret string that a program presents to an API to prove who it is, so the server knows the request comes from an authorized caller. In a Forex partnership it works like a machine password that le…

Account base currency is the single currency a trading account is denominated in. Every deposit, withdrawal, floating and realized profit or loss, margin figure, and IB commission tied to that account is calculated and …

An active user, in forex affiliate and IB terms, is a referred client who meets the broker's specific criteria for generating revenue inside a defined window — typically by depositing and then executing a minimum number…

An Affiliate Management Platform is the software a broker runs its partner programme on. It issues tracking links, records conversions, calculates commissions across CPA/CPL/RevShare/hybrid models, and gives partners a …

An Affiliate Tracking Platform is the partner's own tool for tracking clicks, conversions and ROI across their traffic sources, independent of the broker. It receives postbacks from brokers and attributes each conversio…

Algorithmic trading is the use of computer programs to place, manage, and close trades automatically according to pre-defined rules, without a human clicking the button on each order. The rules can be as simple as a mov…

An analytics dashboard is the reporting interface a broker or affiliate network gives its partners to monitor performance in one place. It aggregates the metrics that decide whether a partnership is profitable: clicks, …

An attribution model is the set of rules that decides which marketing touchpoint gets credit when a referred user converts, such as opening and funding a trading account. It answers a money question: if a trader clicked…

A banner tag is a snippet of HTML or JavaScript, supplied by a broker or affiliate network, that renders a promotional banner on a partner's website while automatically carrying that partner's tracking link. Pasting the…

A Broker CRM & IB Back-Office is the broker's own client-and-partner management system, distinct from a pure affiliate platform. It handles client onboarding, the trader's room, and multi-level IB commission calculation…

Call tracking is analytics technology that ties inbound phone calls back to the exact digital campaign, keyword, ad, or landing page that produced them. It closes the gap between online marketing and offline conversions…

A cent account is a live trading account whose balance and profit/loss are denominated in cents instead of whole dollars. A $10 deposit appears as a 1,000-cent balance, so positions are sized and results are shown in a …

Cohort Analysis is the practice of splitting referred users into groups (cohorts) that share a start event—usually the month they registered or first deposited—and tracking each group's behaviour, trading volume, and re…

Conversion Tracking is the method of detecting when a referred user completes a desired action—clicking an affiliate link, opening a demo, verifying KYC, or funding a live account—and attributing that action back to the…

Cookie Duration is the length of time a tracking cookie set when a user clicks your affiliate link stays valid in their browser. If that user registers and funds within the window, the conversion is attributed to you; i…

A copy trading affiliate is a partner who promotes a broker's copy or social trading platform rather than manual trading. They target investors who want to automatically mirror the trades of experienced strategy provide…

Deep Linking is the practice of building an affiliate tracking link that points past a broker's generic homepage to a specific interior page—a particular account-type signup, a promotion page, an instrument's specificat…

A drawdown limit is a risk rule capping how much an account may fall from its peak before trading is halted or the manager is penalized. Common in PAMM, MAM, and prop-firm setups, it is set as a percentage or a fixed am…

An Economic Calendar Widget is an embeddable web component that lists upcoming scheduled macroeconomic releases — central-bank rate decisions, Non-Farm Payrolls (NFP), CPI, GDP, PMI — with their date, time, affected cur…

Event Tracking is an analytics technique that records specific user interactions with page elements that do not trigger a new page load — clicks on an "Open Account" button, plays of an embedded strategy video, copies o…

An Expert Advisor (EA) Partnership is a marketing arrangement in which an Introducing Broker (IB) or affiliate distributes an automated trading program — an Expert Advisor — to their audience, usually for free or at a d…

FIX API (Financial Information eXchange) is a standardized, session-based messaging protocol for exchanging trade-related information electronically in real time. It lets institutional traders, algorithmic developers, a…

A Follower Account is a client trading account linked to a Master Account inside a copy-trading, PAMM, or MAM system. It automatically duplicates the master trader's positions, sized proportionally to the follower's own…

Funnel Analysis is the practice of mapping the sequential steps a user takes — from first ad click to funded deposit — and measuring how many people advance versus drop out at each stage. It pinpoints the exact step whe…

A Goal Completion is when a visitor performs a specific, predefined action you have decided is valuable — an email signup, an app download, or a click on your outbound broker affiliate link. It is the moment a visitor b…

Google Analytics 4 (GA4) is the current version of Google's free web and app analytics platform. It uses an event-based data model to track user journeys across sites and apps, and it replaced the older, session-based U…

Google Tag Manager (GTM) is a free tag management system from Google that lets you deploy and edit marketing and tracking snippets — pixels, conversion tags, and scripts — on your site from one web dashboard, without to…

Hedging, in retail forex, is holding a buy and a sell position on the exact same instrument at the same time, so the two positions offset each other and freeze the net exposure. If you are long 1 lot of EUR/USD and open…

An HFT affiliate is a partner who specifically markets to high-frequency and low-latency algorithmic traders — proprietary desks, quant funds, and advanced retail quants — rather than to ordinary retail clients. They pr…

Iframe Integration is the use of the HTML `<iframe>` (inline frame) element to embed one web document inside another. For a partner, it means dropping a broker-hosted page — a live pricing table, a registration form, a …

An impression is a single instance of an ad, banner, or link being displayed on a user's screen. It counts whether or not the ad is clicked, so it measures exposure at the very top of the marketing funnel. Impressions …

An Islamic Account is a swap-free trading account that complies with Shariah law by charging and paying no interest (swap) on positions held overnight. Because riba (interest) is forbidden in Islamic finance, the broker…

A Key Performance Indicator (KPI) is a measurable value that shows how effectively an IB or affiliate is meeting a core business objective. It turns a vague goal like "grow the business" into a specific number you can t…

A Live Quotes Widget is an embeddable page element that streams real-time bid and ask prices for financial instruments — Forex pairs, indices, commodities, and crypto — usually with the spread, the daily change, and a c…

A MAM (Multi-Account Manager) Partnership is an arrangement in which an experienced trader — the money manager — trades many individual client accounts at once from a single master interface, while the broker supplies t…

An MT4/MT5 Manager ID is a privileged administrative login the broker issues to a White Label or large Master IB, granting access to the MetaTrader server backend to manage a defined group of clients. Unlike a trader lo…

A Management Fee is a fixed charge — a percentage of assets or a flat amount — levied periodically by a money manager or trading-system provider simply for managing a client's capital, independent of trading performance…

A Margin Call is a warning from the trading platform that a client's account equity has dropped to the broker's minimum required margin level, meaning losing positions have eroded the buffer protecting them. The client …

Margin Requirement is the amount of capital a trader must set aside to open and maintain a specific leveraged position. It is the good-faith deposit the broker locks as collateral, and it moves inversely to leverage — h…

Marketing attribution is the analytical practice of determining which channels, campaigns, and touchpoints contributed to a conversion, and assigning credit to each step in the customer's journey. It answers the questio…

A marketing widget is a dynamic, embeddable graphical element supplied by a broker that an affiliate or IB drops into their website, blog, or app to promote trading products. Unlike a static banner, it can render live d…

A Master Account is the primary trading account operated by a signal provider or money manager whose trades are automatically replicated to every follower or investor account attached to it. It sits at the top of a PAMM…

A Mobile Measurement Partner is a third-party attribution service that tracks which marketing source drove an app install and the in-app actions that follow. It is the mobile equivalent of a web tracker, solving attribu…

A Money Manager is an experienced trader or firm authorized to trade on behalf of clients through MAM, PAMM, or a discretionary mandate. They make every trading decision for the pooled or allocated capital and are paid …

News trading is a short-term strategy that seeks to profit from the sharp price volatility triggered by scheduled macroeconomic releases and central-bank announcements. Traders position around events such as US Non-Farm…

A PAMM Partnership is a managed-account arrangement in which multiple investors pool capital into a single master trading account run by a professional, and profits, losses, and fees are split proportionally by each inv…

A Partnership Management Platform is enterprise software for recruiting, contracting, tracking and paying many kinds of partners in one place, spanning affiliates, referrers, influencers and strategic partners. It is br…

A Performance Fee is a percentage of the net new profit a money manager or copy-trading master generates for an investor, charged only when the account reaches a new equity peak. It is the incentive layer of managed-acc…

Post-click tracking measures a referred user's actions only after they physically click your affiliate link. The click drops a browser cookie (and often a tracking parameter), and any registration or deposit that follow…

Post-impression tracking, or view-through tracking, credits an affiliate when a user sees an ad but does not click it, then later visits the broker and converts on their own. Attribution rewards the exposure rather than…

A postback URL is a web address used for server-to-server (S2S) conversion tracking. When a qualifying event such as a deposit fires on the broker's servers, the broker sends an HTTP request to this URL, passing the cli…

A raw-spread account passes clients the direct interbank bid/ask price with little or no broker markup — often starting at 0.0–0.2 pips on EUR/USD — and charges a fixed commission per lot instead. The trader pays the tr…

A referral or promo code is a unique alphanumeric string assigned to an affiliate. The user types it during broker registration to link their new account to the partner, supplementing or replacing link-based tracking. …

Scalping is an active trading strategy in which positions are opened and closed within seconds to a few minutes to capture very small price movements. A scalper may execute dozens or hundreds of trades in a single sessi…

Server-Side Tagging moves tracking-tag execution from the user's browser to a server the marketer controls. Conversion and analytics data is collected server-side and forwarded to platforms from there, rather than by sc…

Server-to-Server (S2S) tracking is a conversion-attribution method in which the broker's server sends conversion data directly to the affiliate's tracking server, typically through a postback URL or API call, without re…

A session is a group of a single user's interactions with a website that happen within a defined timeframe. One session can contain many pageviews, events, and clicks, and by convention it ends after 30 minutes of inact…

Session duration is an analytics metric measuring the average length of time a visitor spends on a website during a single visit before leaving or closing the browser. It is reported as an average across all sessions in…

A signal provider is a person or piece of software that analyses the market and issues specific trade recommendations — instrument, direction, entry price, stop loss, and take profit — to a group of subscribers. In reta…

Slippage is the difference between the price a trader expected on an order and the price at which it actually executes. It appears most during high volatility — such as news releases — and in thin, low-liquidity conditi…

A smart link is a single affiliate tracking link that dynamically routes each visitor to the most suitable landing page based on rules such as geolocation, device type, language, or operating system. One URL adapts its …

A social trading network is a platform that fuses financial trading with social-media mechanics: users follow each other, share strategies, discuss markets in a feed, and can automatically copy the portfolios of top-ran…

A stop loss is an order left with a broker to close a position automatically once the price hits a preset level, capping the loss on that trade. It converts to a market order the instant the trigger price trades, so exi…

A stop out is the broker automatically closing a trader's open positions once the account's margin level drops to a critical threshold — commonly 50%, 20%, or 0%. It is the broker's last-resort defense against a client …

A sub-affiliate link is a unique tracking URL a Master IB uses to recruit other affiliates rather than end-clients. Anyone who registers as a partner through it is tagged as a Sub-IB, and the Master IB then earns an ove…

A take profit is a pending order attached to an open position that automatically closes the trade the moment price reaches a predefined profitable level, locking in the gain without the trader watching the screen. It is…

Time on Page is the amount of time a visitor actively spends viewing one specific page before moving on. It is a per-page engagement metric: unlike session duration, which spans a whole visit, it isolates how long a sin…

A touchpoint is any single interaction a prospective client has with your brand or a broker's marketing along the path to converting. A YouTube review, a Telegram post, a retargeting ad, an email, and the click on your …

A tracking link is a unique URL assigned to a partner that carries identifying parameters — most importantly an affiliate or IB ID — so a broker's system can record the clicks, registrations, and deposits that URL produ…

A tracking pixel is a tiny, usually invisible 1x1 image or snippet of JavaScript embedded in a web page or email. When the page loads, the pixel fires a request to a remote server, recording that the visit or event happ…

A trade copier is software that links multiple trading accounts and instantly duplicates every order placed in a master account into one or more receiver accounts. Unlike a broker's built-in copy feature, a trade copier…

A Trader's Room is the secure, web-based client portal a broker provides where account holders complete KYC verification, deposit and withdraw funds, open trading accounts, and manage profile settings. For IBs and affil…

A trading account is the funded account a client holds with a broker to buy and sell currency pairs, CFDs, and other instruments. For an IB or affiliate it is the foundational product a referred client must open, fund, …

UTM parameters are short text tags appended to the end of a URL to record where a click came from. They pass the traffic's source, medium, and campaign into analytics tools so you can see exactly which link, post, or ad…

A unique visitor is a single distinct person, or more precisely a single browser or device, counted once within a reporting period no matter how many times they return. It measures how many separate individuals your con…

A VPS Partnership is a revenue arrangement in which an IB or affiliate refers traders to a Virtual Private Server (VPS) provider and earns commission on the hosting subscriptions those traders buy. A VPS is a remote, al…

A webhook is an automated message an application sends to a URL you control the moment a specific event happens. Instead of you repeatedly asking a system 'is there anything new?', the system pushes the data to you as s…

A cTrader IB Program is an Introducing Broker partnership built on Spotware's cTrader platform, where partner tracking, sub-IB hierarchies, and rebate calculation are handled natively inside the broker's cTrader/cBroker…