Also known as: EPC, Earnings Per Hundred Clicks, Average Earnings Per Click
Earnings Per Click (EPC) is the average commission a partner earns for each click on their tracking link, calculated as total commissions divided by total clicks. It compresses traffic quality, conversion rate, and payout into a single comparable number.
EPC is powerful because it captures the whole funnel in one figure. A headline CPA tells you what a conversion is worth; EPC tells you what a click is worth after accounting for how well that traffic actually converts and qualifies. That makes it the fairest way to compare two broker programs or two of your own traffic sources side by side.
Worked example: Broker A offers a $600 CPA but converts poorly — 1,000 clicks produce enough qualified clients to earn $500, an EPC of $0.50. Broker B offers a $250 CPA but converts brilliantly — the same 1,000 clicks earn $2,000, an EPC of $2.00. Despite the smaller headline number, Broker B returns four times more per click and is the stronger partnership.
Because EPC blends conversion and payout, it is also a fast diagnostic. If you swap a landing page and EPC drops from $1.80 to $1.10 on similar traffic, the new page is converting worse and costing you money on every click, even before you look at conversion-rate reports directly.
EPC is computed over a defined batch of traffic — a campaign, a landing page, or a program — by dividing the commissions that traffic generated by the number of clicks it delivered. Some networks report it per 100 clicks to avoid tiny decimals, so always confirm whether a quoted EPC is per click or per hundred before comparing.
Because it folds conversion rate, qualification rate, and payout into one number, EPC changes whenever any of those move. A better landing page, a broker with an easier trigger, or higher-intent traffic all push EPC up; ad fatigue, a harder trigger, or broader targeting pull it down. Watching EPC over time turns it into an early-warning gauge for the whole funnel.
Choose the campaign, landing page, or program you want to measure over a set period.
Sum all commissions that batch of traffic generated in the period.
Count total clicks the same batch delivered; confirm per-click vs per-100-click convention.
EPC = total commissions divided by total clicks.
Rank programs and pages by EPC, then shift budget toward the highest earners.
Why it matters for partnership: EPC is the truest benchmark for comparing broker programs and traffic sources, because it prices a click on real conversion — not just headline CPA. Optimize toward higher EPC and every click you buy or earn works harder.
A partner runs the same paid-search traffic to two CFD brokers. Broker A pays a $500 CPA but converts weakly, yielding an EPC of $0.60; Broker B pays a $280 CPA yet converts far better, yielding an EPC of $1.90. Shifting budget to Broker B roughly triples revenue per click on identical spend, without touching the ad campaign itself.
| Metric | What it tells you | Blind spot |
|---|---|---|
| CPA | Value of one qualified conversion | Ignores conversion and qualification rates |
| EPC | Value of a single click after conversion | Needs enough click volume to be reliable |
| Conversion rate | Share of clicks that convert | Ignores payout size |
Use EPC to A/B test landing pages fast — a drop on stable traffic exposes a page that is quietly killing your conversion rate before other reports catch it.
Chasing the highest headline CPA without checking EPC, then discovering the high-paying broker's site converts so poorly that each click earns less.
There is no fixed benchmark — a good EPC is simply one that keeps your earnings per click above your cost per click on paid traffic. Compare it across your own sources rather than to an absolute number.
No. A high CPA that converts poorly can produce a low EPC. EPC reflects real earnings per click, so it is usually the better comparison metric.
Enough that conversions are not driven by chance — typically several hundred clicks minimum. Small samples produce volatile EPC figures.
EPC only counts commissions actually earned, so leads that never qualify pull it down naturally — which is exactly why it reflects true traffic value.
A lower EPC on similar traffic usually means the new page converts worse or qualifies fewer clients. Roll back or retest before scaling spend.
Both conventions exist. Always confirm which a network uses before comparing, or you may misjudge a program by a factor of 100.
A practical framework for finfluencers and trading creators to vet, choose, and partner with a broker sponsor without risking their audience or their reputation.