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Intermediate

Co-Branded Landing Page

Also known as: Custom Affiliate Page, Co-Branded Registration Page, Partner Landing Page

What is Co-Branded Landing Page?

A co-branded landing page is a custom registration page, hosted by the broker, that displays both the broker's official logo and the introducing broker's or affiliate's own branding side by side. It signals a formal partnership and confirms to the visitor that they are signing up through a specific IB or community.

The page is more than cosmetic. Because it is hosted on the broker's domain, it carries the affiliate's tracking link natively, so every registration and deposit is automatically attributed to the right partner. This removes the leakage risk of a visitor landing on the broker's generic homepage and signing up without the affiliate's tag.

Key takeaways
  • Hosted on the broker's domain but carries both brands and your tracking link.
  • Preserves source scent, commonly lifting registrations 20 to 50 percent.
  • Removes attribution leakage from visitors landing on the generic homepage.
  • Usually unlocked only after you prove steady traffic or funded clients.
  • Any advertised offer must pass the broker's compliance review first.

Co-branded pages lift conversion because they preserve continuity. A trader who clicks a link inside "XYZ Trading Academy" and lands on a page that still says "Welcome, XYZ Academy members" feels they are in the right place. In practice, IBs commonly report registration rates on co-branded pages that are meaningfully higher than on generic broker pages, often a relative improvement of 20 to 50 percent, because the scent of the source is unbroken.

Most tier-one brokers offer co-branded pages only above a traffic or client threshold. FxPro, Exness, and IC Markets partner programs, for example, provide custom landing pages to established IBs rather than to brand-new affiliates, since each page requires broker design and compliance review.

How it works

When a visitor clicks your affiliate link, the broker's system reads your partner ID and serves a landing page that merges your branding with theirs. The page bakes your tracking parameters into its registration form, so any account opened is tagged to you before the trader even fills in their email.

Behind the scenes, the broker's compliance team pre-approves the page copy, especially any offer you advertise, such as a spread discount or a free indicator. This keeps the promotion within the broker's regulatory permissions while still letting you present a tailored value proposition to your community.

  1. Prove traffic to qualify

    Reach the broker's minimum, often a set number of monthly clicks or funded clients, so a custom page is worth their design effort.

  2. Agree the value proposition

    Decide the specific hook the page will show, for example a tighter spread, a rebate, or an exclusive trading tool.

  3. Supply your branding

    Send the broker your logo, brand colors, and community name so the page feels like a natural extension of your content.

  4. Compliance review

    The broker's team checks the copy and any offer against its regulatory permissions and risk-warning requirements.

  5. Launch and track

    Publish the page URL in your funnels and monitor registration and deposit rates against your old generic link.

Why it matters for partnership: A co-branded page preserves brand continuity from your content to the broker's signup, lifting conversion and locking in correct commission attribution. It is one of the easiest wins to negotiate once you prove steady traffic volume.

Real World Example

A signals community with 8,000 members negotiates a co-branded page with Exness titled "Exclusive for XYZ Trading Academy," featuring both logos and a headline promising priority IB support. Registration conversion on that page runs near 12 percent of clicks, versus roughly 8 percent when the same audience was sent to Exness's generic signup, and every account is auto-tagged to the IB.

Co-branded page vs generic broker page
Factor Co-Branded Page Generic Broker Page
Branding Broker plus your brand Broker only
Source continuity Preserved Broken
Attribution Locked to your ID Leakage risk
Typical conversion Higher Baseline
Availability Established partners All affiliates

Pro Tip

Once you can prove consistent traffic, negotiate a co-branded page and put your single strongest offer, such as a spread discount, in the headline rather than the fine print.

Common Pitfalls

Failing to state a clear, compliance-approved value proposition on the page, so it looks custom but gives the visitor no concrete reason to register through you.

FAQ

How do I get a co-branded landing page?

Ask your broker's affiliate or IB manager once you have steady traffic or funded clients. Most brokers reserve custom pages for partners who have proven volume, because each page needs design and compliance work.

Does a co-branded page cost me anything?

Usually no. Tier-one brokers build these for qualifying partners at no charge as a retention and scaling tool. The cost to you is meeting their traffic threshold first.

Will my tracking still work on a co-branded page?

Yes, and that is a key benefit. The page embeds your partner ID natively, so registrations and deposits are attributed to you automatically, reducing leakage from the generic signup.

Can I advertise a bonus or discount on the page?

Only offers the broker's compliance team approves and that are permitted in the trader's jurisdiction. Bonuses are restricted or banned in regions such as the EU and UK, so the page must adapt by geography.

How much can a co-branded page lift conversions?

Partners commonly report relative improvements of 20 to 50 percent versus a generic page, driven by continuity and trust. Actual results depend on your audience quality and the offer.

Is a co-branded page the same as my own landing page?

No. Your own landing page sits on your domain and sends traffic onward. A co-branded page is hosted by the broker and is where the actual account registration happens.

Sources & further reading
Reviewed by the Revenika Editorial Desk Last updated

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